start with strategy

We believe that you will make the biggest difference in the world with your message and mission when you choose to invest energy online with focused consistency over time.

Whether you are starting from scratch or you have an established online presence, it’s important to begin with a strategy, including a clear understanding of who you are and the value you hope to bring (brand), what makes you unique (differentiators), your business objectives and what you want to achieve (goals), and how you choose to show up (approach).

we want to partner with you

Whether you need to develop or refine your digital marketing strategy and tactics, we are ready to support you. We’ll ask questions, listen for understanding, and capture your strategy in a written document that will serve as a roadmap of your path to achieving your goals and a recommended timeline. 

our strategic guidance will enable you to answer these questions:

 What are you willing and able to sustain over time?

 What will you hire a partner to execute?

 What is best to let go?

our strategic guidance will enable you to answer these questions:

 What are you willing and able to sustain over time?

 What will you hire a partner to execute?

 What is best to let go?

which package fits your needs?

We want to partner with you to develop or refine your digital marketing
strategy and tactics.

BRANDING QUICK START

Includes:

  • 90-minute brand strategy call
  • One key digital marketing area
  • Strategic plan

INFLUENCE BUILDER

Includes:

  • 90-minute brand strategy call
  • Three key digital marketing areas
  • Strategic plan
  • Timeline
  • Content Planning Tool
  • Book Marketing Action Guide

COMPREHENSIVE

Includes:

  • 90-minute brand strategy call
  • Ten+ key digital marketing areas
  • Strategic plan
  • Timeline
  • Content Planning Tool
  • Book Marketing Action Guide
  • Thought Leadership Snapshot
  • Brand Insights

Are you ready to make a difference?

A strategy will help you exceed your digital marketing goals.

Components of our various
strategy packages: 

Strategic Plan: 
Strategic and tactical recommendations aligned with your goals and fitting within your allocated time and budget.

Timeline:
Recommended activities for digital marketing areas to help you focus and prioritize.

Thought Leadership Snapshot:
A brief look at your current online presence with metrics that can be used as a baseline for future growth.

Brand Insights:
Insight from your key contacts into their perceptions of your brand and value.

Content Planning Tool:
An organizational document for you to use in content/editorial planning, promotion, and analyzing effectiveness of tactics. Includes an automated catalog of your WordPress blog posts and a catalog of templated book promotion tweets, as applicable.

Book Marketing Action Guide:
Free unlimited access to our Book Marketing Action Guide, a self-guided book marketing course with videos, checklists, and other resources.

Key Marketing Areas We Cover:

Book Marketing 

Content Marketing 

Digital Advertising 

Email Marketing

Media Relations

Network Mobilization

Online Courses

Podcasts

Social Media Marketing

Virtual Events

Visual Brand Review

Website

 

What our clients say

I was wowed by Weaving Influence when I attended an event they supported for my publisher. So I took the plunge to work with them to refresh my public presence.  Both practical and deeply reflective, I was immediately engaged in a process of creating an authentic relationship with me. The powerful questions asked were so refreshing! I got even clearer about what matters to me. I came away with great ideas about how to maximize my influence by tuning in to my best self. I highly recommend this thoughtful, personal and practical approach.

Peggy Holman

Author of Engaging Emergence: Turning Upheaval into Opportunity and co-author, The Change Handbook

Socialize With Us

becky@weavinginfluence.com

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